Seminar on Effective Persuasive Skills by Tippie Faculty

Professor Dennis Schrag from the University of Iowa led a seminar on effective persuasion skills. The seminar has drawn about 40 alumni and students of CEG. 
This seminar examined the key factors of an effective communications process, teaching people why their message and delivery system must harmonize, combining both logical and emotional appeal, presented in a compelling fashion.

Selling a concept of a product requires effective persuasion, which is the ability to present a message in the way that other people support it. The seminar was designed to help people polish their communication skills, particularly those who believe that change and improved ways of doing things are the way forward to challenge crises and be more productive.

Professor Schrag used real-life cases to illustrate common pitfalls and mistakes people make during the negotiation process,

engaging participants in a highly interactive and practical discussion. Professor Schrag took all participants through a dozen of powerful and proven persuasive techniques such as “Interaction-based techniques including listening and storytelling”, Relationship-based techniques including reciprocity and social comformance”, among others.