About Us

A Message from Charles Huang

We are delighted that you are considering making CEG (Asia) Ltd. part of your educational future. The vision that drives CEG is clear. We aim to create a unique and dynamic learning environment, providing students, executives and professionals in Greater China with an internationally recognized education of the highest quality, and equipping them to make a successful contribution to the global economy. We are committed to the highest standards of professional training and education. The ultimate goal of our high quality result-oriented team is to achieve training and education excellence. Through affiliations with world-class universities and institutions such as Stanford University, Harvard University, Yale University, UC Berkeley, University of Iowa and UNC Charlotte, we commit ourselves totally to excellent programs, including executive certificate, master's degree, bachelors degree, and K-12 programs, delivered face-to-face and on-line. These programs focus on contemporary management and academic issues, achieving a balance between theories and practical applications.

Our innovative programs are designed for working professionals who desire to obtain up-to-date management and technology knowledge, skills, and insights. With escalating global competition and rapidly changing technology, lifelong learning is a necessity. Successful professionals continually need to update their skills and knowledge or risk falling behind. CEG also provides training and consulting services to companies and government agencies, and carries out research efforts to serve industry, government, and communities.

With convenient evening and weekend classes, students can obtain an education on their own time. Through our online programs, we also offer distance education courses that allow students to work from the comfort of their home, office, or anywhere else in the world where they can access the Internet.

A quality education through CEG will give you the opportunity to meet an exceptional and talented team of educators, consultants, administrators and support personnel who, through their dedication and competence, have created one of the largest independent providers of educational programs in Greater China.

We welcome you most warmly to the CEG!

CEG Milestone


The predecessor of CEG, Netbig.com, is founded with the vision to become the No. 1 education portal in Greater China.

Netbig publishes the ranking of China's universities, the first organization to provide an independent ranking of universities in China, using scientific methodology similar to that adopted by US News and World Report.

Netbig offers high school and university students access to learning resources, tutorial instructions, campus news, chat-room and learning communities.

Netibig secures the first round of funding from leading venture capitalists and conglomerates.



Netibig.com is ranked as the top education and technology site by CNNIC.

Netbig opens offices in major cities in greater China, including Hong Kong, Shenzhen, Guangzhou, Shanghai and Beijing.

Netbig ventures into the online bookstore space by founding Bayakala.com.

Netbig offers online MBA admission consultation services in cooperation with Tsinghua, Shanghai Jiaotong, Xi'an Jiaotong, Harbin, Nankai, and Tongji universities.



Netbig collaborates with Massey University, one of the top 7 universities in New Zealand on "2+2" bachelor degree completion program, as well as offering Massey's MBA program in China.

Netbig aggressively promotes online distance learning programs in Mainland China.

Netbig secures the distributorship to recruit students for the MBA program offered by Herriot-Watt University.



More than 300 students from China go abroad to Massey for the bachelor completion program.

CEG forges a partnership with The University of Iowa Tippie School of Management to offer its International MBA in Hong Kong.

The first Iowa MBA cohort successfully kicks off in Hong Kong.



CEG opens up Beijing Institute of Business and Technology with more than one thousand students.

CEG opens up an international college at East China Institute of Technology.



CEG collaborates with the Yale School of Management at Yale University to offer a series of executive programs on Marketing, Finance and Leadership.

Successfully offers the executive program on corporate governance with Stanford Law School at Stanford University.

Launch of Dynamic Corporate Strategy program with Department of Engineering and Management Science, Stanford University.

Introduction of top-up degree programs and online MBA.



Authorized by the Chinese Ministry of Education to offer overseas studies consultation services.

Launch of Negotiation Program for Senior Executives, in collaboration with Harvard Law School at Harvard University.

First cohort of UNC Charlotte MBA in Taiwan successfully held.



Introduction of Stanford Advanced Project Management, in partnership with Stanford Center for Professional Development.

Continuous success on PON Global program and Stanford corporate governance program.



Offer the first cohort of UNC Charlotte MBA program in Hong Kong.

Debut of Stanford Financial Engineering Program in Hong Kong, an innovative program focusing on the practical applications of investment banking, risk management and financial engineering skills.



Continuous success on Stanford Financial Engineering Program and UNC Charlotte MBA.

Tremendous growth of student enrolments on online top-up degree programs.

5th cohort of UNC Charlotte MBA in Taiwan, and 2nd cohort in Hong Kong.



Launch the 6th IMBA cohort with The University of Iowa Tippie School of Management.



Partners with University of California at Berkeley on a Summer Select Program. Send the first pilot group of high school students to Berkeley.

Launch of Stanford Senior Executive Leadership Program in Hong Kong


10 year anniversary for the University of Iowa MBA in Hong Kong. Professor Sally Mason, President of the University of Iowa came to officiate the graduation at Marco Polo Hotel.


Revamp of course name and curriculum for Stanford Financial Engineering Program to Stanford Quantitative Finance Program.

Opening of Admiralty Conference Center, a 5-star executive training venue owned by CEG located at the heart of Admiralty, Hong Kong.


Launch of the University of Iowa MA in Counseling Psychology Program in Hong Kong.


Collaborates with Stanford Pre-Collegiate International Institutes, providing academically talented students an opportunity to study at Stanford University for a two-week introduction to American college life.

Destined to Make a Difference

CEG is a leading academic and executive training provider meeting the training requirements of students in Greater China.

Incorporated in 1998, CEG has assembled 150 of the most skilled, experienced and driven education and technology professionals to staff operations in Beijing, Shanghai, Guangzhou, Shenzhen, Taiwan and Hong Kong.

CEG provides a dynamic and cosmopolitan learning environment with a common focus to help students reach their fullest potential and make a successful contribution to the global community.

CEG is affiliated with world-acclaimed universities of international reputation and offers a variety of education pathways leading to recognized degrees and professional qualifications.

CEG is committed to looking after the total needs of all students who enroll in our affiliated training programs. Our ability to react quickly, competently and effectively ensures our continued success.

CEG employs advanced teaching methods, tools and technology to strengthen student's learning processes. We respond to the constantly changing educational needs of working professionals by continuously developing appropriate curricula, and by delivering them in the most efficient way possible.

CEG is also the gateway through which Chinese students go to study in the world's top universities through our high schools programs. 

CEG concentrates in providing excellent educational service. Students find us to be more service-driven than traditional institutions, a key advantage when dealing with our students. The high rate of referral shows that our most effective marketing strategy is to maintain a high level of educational quality that will in turn lead to a high level of customer satisfaction and perceived value of our service.

Mission Statement

CEG is committed to providing outstanding service and academic excellence to our students and partners. Our goal is to be the leading provider of high quality international education programs for each individual student in Greater China. We strive to fulfill the learner's needs for convenience, demand for competitive value, and enthusiasm for cutting-edge programs and technologies.

We will do this by developing programs that fill the specific educational needs of each individual student. These programs will be staffed by top-notch training and customer service personnel. We use the most modern and up-to-date materials and technologically advanced delivery systems, and occupy state of the art facilities, providing our students with an unsurpassed educational environment.

CEG embraces changes, refuses to stagnate, and continuously strives to reach new ambitious goals.

Advisory Board

Chaoyang Charles Zhang, Chairman and CEO, Sohu.com

Dr. Charles Zhang obtains his Ph.D. in Physics from MIT. He is the founder and Chairman of the top Chinese internet portal Sohu.com (SOHU), and leading online gaming company Changyou (CYOU), both listed on the NASDAQ.

Kheng Nam Lee, Chairman, Vertex Management

Mr. Lee is a veteran investor in technology companies in the U.S., Europe, and Asia. Vertex Management is an investment vehicle of Singapore Technology, and currently has over US$2 billion under management with over 100 invested companies.

RobertNg, Chairman and CEO, Sino Group

Mr. Ng is at the helm of a multi-billion-dollar conglomerate listed on the Hong Kong stock exchange.

Martin Loat, former Chairman, Deutsche Bank- Asia

Mr. Loat is an early stage investor in CEG. He brings to CEG a vast knowledge of investment banking and management capabilities, and strong business connections.

Robert Stein, former Chairman, Deutsche Bank- Asia

Mr. Stein is a private investor in CEG and an influential financier in the Asian business community.

C. C. Tung, Chairman and CEO of Oriental Overseas Group

Mr. Tung is the Chairman of the Hong Kong Chamber of Commerce and has served as a non-executive board member for many listed companies in Hong Kong and China. He is one of most influential businessmen in the Greater China region. Mr. Tung received his master degree in Mechanical Engineering at MIT, and is very interested in promoting higher education in China.

Sim Wong Hoo, Chairman and CEO, Creative Technology Group

Mr. Sim is a renowned Singaporean business leader, and has been praised as the "Bill Gates of Singapore" due to his contribution to technology development and corporate expansion. Creative Technology is a NASDAQ listed global company headquartered in Singapore.

Careers at CEG

CEG is a remarkably energetic and dynamic educational company providing ample job and career development opportunities in areas such as information technology, education counseling, program administration, corporate sales, marketing, program development, student service, as well as teaching on both undergraduate and graduate level.

At CEG you will find a wide variety of challenging roles. You will be encouraged to make full use of your skills, and offered opportunities to learn more and advance your career. To attract and keep the best in the industry CEG nurtures our employees' talents through a culture that is open and inclusive, where people can achieve their individual and professional goals through teamwork and collaboration.